How Pizza Has Evolved Essay Example for Free

How pizza Has Evolved EssayAs of late, pizza throughout the United States is consumed on a day-by-day basis. Each year, the pizza market is a $30 billion industry. However, during the early years of our country pizza could only be found in soaring Italian populated neighborhoods located in big cities like Chicago, New York City, and Philadelphia. Due to the increase in popularity and marketing strategies to compliment it, pizza went from peasant sustenance in the 1700s to what it has become today. Marketing for pizza was born in 1993 by a pizzeria named Patsys. Patsy had the intellect of having nearly wholeness walk pop the street eating a slice of their pizza to expose their product. It was genius because as a country our culture is very big on whatchamacallit and consistency. Since then marketing for pizza never looked back. Slices at the time were not considered normal but slowly changed hoi pollois attitude about the whole idea. Since then marketing for pizza never l ooked back. Still the pizza market was small and not extremely profitable. It didnt actually take off until WWI when some troops returned nucleotide and expressed in the paper how handy and delicious it was over in Italy.This was great publicity because if the troops, who were stationed in Italy, say it is good it must have some truth in it. In our culture it is socially acceptable to be creative and an individual. So a couple troops created the deep dish pizza which was invented at a place called pizza pie Uno in Chicago and they are still serving out pizzas today. As the country was growing and pizza was in more demand, the way about preparing and serving it had to evolve so it would be able to satisfy the consumers needs and wants.In 1958 two brothers created a Pizza place like none before. Pizza Hut today is an international franchise with over 6000 stores nationwide. In the beginning Pizza Hut only had one store, but as soon as they realized their business was doing well the y expanded. Understanding what the consumers wanted out of their pizza parlor made it easy to complexify out and provide their product to people all around the area as undifferentiatedly as if it were at the original location. Dominos pizza took this idea further and then some.Since time is money and people are always on the go, Dominos was able to satisfy these demanding needs with several strategies. Instead of having to empty eitherthing at that moment and go pick the pizza up, Dominos was able to bring the pizza right to the doorstep for free. To throw off their brand as consistent as possible and not have one person making a pizza differently from another store Dominos created a difficult system for their company. Dominos was able to make a dumbed down process of constructing a pizza, and NASAs hot air oven to give it that perfect cook every time.All of this was great but there was still a problem with the temperature upon arrival at someones house. So to fulfill the cust omers needs of warm pizza, thermal bags were created to sustain the heat for the ride in the car. Finally to push their product and service even further Dominos began to give notice (of) to the customers about their new delivery in 30 minutes or less strategy. It showed that their product was consistent, reliable, and convenient. These two companies have perfected taste and how to serve it readily to the customers but may be a little pricey at times.A fast and cost effective way to obtain a pizza other than ordering it from a pizzeria is picking one up at the local grocery store. This was just another way of eliminating the intermediaries and giving the people a more simplified choice. Kids have a strong influence in what their parents purchase for them. By placing the take home pizzas at eye direct for kids in the freezer section, inclines parents to purchase them more unlike if they were placed up higher where kids would not notice them as much.In recent years customizing has r eally caught on in American society. Pizza is just another way people are able to express themselves and accomplish the status of individuality. California Pizza Kitchen was able to execute this on a nationwide scale and establish the title of a nontraditional pizza co. giving people the choice to make their pizza any way they like it. Pizza has been molded to form our culture and based off of that culture is how we were able to effectively satisfy the day-after-day needs and wants of consumers.